Networking Events Are a Waste of Time

Networking Events Are a Waste of Time




…UNLESS you have learned the collaborative etiquette of networking!

Hmmm. Got your attention didn’t I? I suppose all networking is good, however, what brings the most productive long-term assistance to both parties is the manner in which the relationship is built.

What is the collaborative etiquette of networking?

Collaborative, n.

1. The act of working together; united labor.

2. To work together, especially in a joint intellectual effort.

Etiquette, n.

1. The practices and forms prescribed by social convention or by authority.

2. The customs or rules governing behavior regarded as correct or permissible in social or official life

So, collaborative etiquette is: The act of working together within the practice of mutually advantageous social convention. Put another way, it is networking in a way that subscribes to the idea that networking is about using your creative talents to help others unprotected to their goals as you cultivate a network of people strategically positioned to sustain you in your goals… expecting nothing in return. Collaborative etiquette is the lubrication that makes things run smoothly. Without it, you may permanently alienate others.

And however another way… it’s practicing the “Go Giver” mentality not the “give to get” mentality. In other words, the “give to get” mentality is giving with an expectation of receiving something from the person you gave to. Not good. This is a set-up for disappointment because that is not the way it usually works. When you give it “always” comes back to you but not always from the person you contributed to.

Keep your expectations in check. Remember, unfulfilled expectations always cause problems. If you don’t get what you expect, you get disappointed. Disappointment leads to resentment, frustration and upsets. Having expectations is a luxury you cannot provide in networking.

I am disgusted with the “meet” market mass hysteria that seems to follow very large networking events. And… nothing irritates me more than having a “Networking Nancy” or a “Networking Ned” shove a business card in hand and say, “What do you do?” and before I can answer, they interrupt with their unsolicited pitch without waiting to see if I care. Like they care? It doesn’t feel like it. Like I care? Hardly. No one cares about your opportunity until they know how much you care.

Hysteria, n.

1. Behavior exhibiting excessive or uncontrollable emotion, such as fear or panic.

Fear or panic, eh? Seems to me to fit the profile of a networking newbie or someone who flat doesn’t understand the collaborative etiquette of networking. The fear may come from their concern about business not being so good or that they feel they must work really hard to meet as many people as they can to help them or they will fail. They don’t know that in networking we are there to stir up a collaborative relationship where we truly help each other.

Building trust comes way before giving a sales spiel.

Collaboration is the meaningful to increased networking efficiency. Did you get that? Collaboration! That method to work together! Collaboration is a recursive course of action where two or more people or organizations work together toward shared goals. There is another meaningful… working together!

IMPORTANT: Networking is about helping each other. It is a two-way street!

Before me stands someone who is desperate to get business – coming from fear – instead of take the time it takes to develop a long-lasting relationship.

Desperate, n.

1. One desperate or hopeless.

Another irritant is having an MLMer (multi-level or network marketer) try to recruit me into their fold without telling me hardly anything about their scheme where I can make $20,000 a month. It seems to me that it should be this way: help someone understand and like the product by being a user of the product and much later… introduce them to a way that they might make a few additional dollars in their spare time. I know how it works because at one point in my life I was a very successful MLMer. Networking events are not about recruiting. If you are someone who does this, you will soon get a reputation as a networking pest and your networking opportunities will soon evaporate.

Sometimes I want to scream, “Stop trying to sell me. I don’t already know you and you certainly have no clue about what my motivation is for being here!”

My friend, Jim Rohn once said, “The more you know, the less you need to say.” Sometimes is is wise to just keep your mouth shut and let the other person blab on about in any case it is they do. Then excuse yourself politely and move on to meet someone else.

Be clear. Networking is using your creative talents to help others unprotected to their goals as you cultivate a network of people strategically positioned to sustain you in your goals… expecting nothing in return! And if a business rule grows from conversation with another networker that is the bonus! Not the intent.

At a networking event what comes first?

1. Small Talk

No serious banter about “your” business. It is get acquainted time. Introduce yourself then ask, “What do you do?” Show an interest in others. Establish eye contact, then raise a non-threatening small-talk topic. The purpose of small talk is to break the ice, build rapport and gain trust. Do you both “click?” Without rapport, there is no foundation to develop a long-term relationship. Offer a firm handshake. use a name tag on the right side of your jacket or dress.

“You can make more friends in two months by becoming interested in other people, than you can in two years by trying to get other people interested in you.” – Dale Carnegie

Observe and listen. Listening is the heart of communication. Target the person’s interests. Be mentally engaged in what the other person is saying. Interact with positive observations and questions about how you might help them. Look for a keyword or phrase that is in some way related to the topic that you would like to discuss with this person. Ask applicable questions and avoid wasting his or her time. Determine what the person believes he or she needs related to you, then link yourself to their needs. Offer to help if you think you can contribute. Never be afraid to take initiative. Be pleasant, respectful and polite.

Avoid any kind of sarcasm or negativity. Offer no, “Business is bad” talk. Keep the conversation positive. Insert positive reinforcement into the conversation. Make good eye contact. Be relaxed and confident. Respect their personal space. Easy on the business cards (see #2). Never be afraid to ask for help. Most people are flattered to be asked for assistance, tips and advice.

“Be careful of receiving counsel from unproductive or toxic people-they don’t follow their own advice. Healthy people will not join in your sorrow-they will show you a brighter vision!” – Steven Connor

continue focus on the one you are talking with. It is rude to be looking over their shoulder to see who else would be your next likely victim. It should only take a few minutes of small talk to help you make the right choice about whether this is someone you want to follow-up with.

“People who listen well are so noticable because they make us feel special when we are confront-to-confront. These smart and savvy communicators do not allow themselves to be distracted by phones, buzzing text messages or Blackberrys. They don’t walk into a party, a meeting or a memorial wearing a Bluetooth. They are “in the moment” not waiting for someone, anyone — to call, text, IM or twitter in the next moment. And we love them for that.” – Susan RoAne

Postpone further discussions if the person wants to get down to business right away and there are others present. Exchanges business cards and set an appointment to consider the matter in greater thoroughness. You must carefully consider who you choose to connect with. For the people you do reject, show respect by offering alternatives. Perhaps someone else in your network could help them.

2. Exchange Business Cards… MAYBE!

I seldom offer my business card to someone I would rather not do business with. If they ask, I will oblige. Make business card exchanges meaningful. Only exchange cards with someone when it will be of assistance to both of you. “Hello, my name is Boring Bobby, have a card” doesn’t work.

Demonstrate that you have shared sense. Send the appropriate message to others in order to avoid misunderstandings and foster trust. If you want to pursue the relationship say so and follow up. If not say, “Please excuse me, I have enjoyed speaking with you.” Smile and move on.

3. Don’t butt in!

If you see several people talking and you would like to join them, approach with sensitivity. Stand quietly several feet away for a second or two. If there is a break in the conversation or if someone in the group happens to look your way — use your good judgment — and take a step forward and introduce yourself. If that doesn’t happen, exit closest with “excuse me.” It should be clear that they choose not to invite anyone else into the conversation.

4. Butt Out!

There is always one Boring Bobby or Boring Betty at every large networking event. These are the people you want to get away from as soon as possible. Say, “I would like to grab a Pepsi. Feel free to mingle with others.” Or… offer to introduce them to someone else, then make the introductions and as they begin to chat with each other, politely excuse yourself. People like this are a challenge. Never feel obliged to suffer by their monotony at a networking event.

5. Keep your information!

Follow by on your promises. Never, I repeat, never offer anything unless you plan to follow by.

6. Follow up! – Promptly

Think of creative ways to keep in touch. Thank people for leads, tips and ideas already if their suggestions don’t work out; your contacts will appreciate the follow-up. E-mail and a phone call are okay but a confront-to-confront connection with someone you want to know better is best. Practice appropriate persistence and be sensitive to time constraints.

My guess would be that the biggest percentage of people who attend large networking events have had little, if any, training on how to network correctly. They are not already aware of the simple slip-ups that can cascade into complete-blown avoidance by others in the network. They are thinking: “Sell, sell, sell.” Wrong!

They mostly see it as an opportunity to collect business leads. By the way, working the room does not average meeting as many people as you can and collecting the most business cards. A poor approach to networking can have a devastating effect however an effective approach using collaborative etiquette can open countless doors and opportunities.

At a recent networking event I stopped at the name tag table and asked to speak with the person who was hosting the event. The young women behind the table closest looked around the room, spotted the great number and said, “Come with me. I’ll introduce you to her.” That’s class.

Why is effective networking so important? Because networking isn’t just a great idea anymore; networking is an basic and long-term part of developing and maintaining long-term business relationships. The basics of effective networking are easy to learn, but as with most specialized skills, they must be practiced and perfected in order to be effective.

So… are we clear? Networking is NOT about selling or collecting business cards. It’s about building relationships. Always remember, successful networking is based on giving more than you take.

Never assume that those within your network proportion your religious, political, or social beliefs. It is best to stay away from these topics.

You would be wise to create a 5 to 10 second “elevator speech” for a large event. One that briefly describes what you do. At smaller events you will often be asked to introduce yourself and a 30-second connection (some call it an “elevator speech”) would be more appropriate.

If you are unclear about what networking is about get help before you damage your reputation and become someone others avoid when they see you coming. (You know people like that, don’t you?) Don’t become one of them. Hire a coach. It is important to learn the ropes from someone who knows the ropes.

The proper application of collaborative etiquette in networking will empower you to build and nurture your own network. Make a commitment to put these powerful guidelines into action and you’ll be attracting a great number of new team members and business partners into your network. Put to use the guidelines of collaborative etiquette to your networking opportunities and before long the contacts will be coming to you, instead of the other way around.

Commitment, n.

1 an agreement or potential to do something in the future; the state or an example of being obligated or emotionally impelled

The quality of relationships you build in networking are far superior to the quantity of friends you make.

“These lasting, mutually advantageous business relationships begin with projecting an noticeable impression, but are consistent by trust and the investment of time and effort to help others.” – Aviva Shiff, co-founder of Spark Training & Coaching Associates




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