The Three-Letter information That Kills A Seven-Letter information?
I’ve been at this business for seventeen years, and I’m happy to report I nevertheless learn something new almost every day. Here’s a great example.
Not long ago, I learned about a three-letter information that often burrows its way into real estate businesses like a termite and leaves them ineffective, hollow and on the road to ruin. That’s a lot of damage for such a small information.
I got the scoop on this bad information from my business partner, Bob Corcoran. He was conducting one of his great buyer agent boot camps in St. Louis, Missouri where just about anything goes except this information – try.
Bob hates it with a passion. Me? I’d never given the little fella a second thought. When anyone uses it, it hits Bob like a rock-hard punch in the nose. Most folks don’t already notice it. Bob never misses it. To him it’s unacceptable. I had to know why, so I asked him.
"It’s nothing more than an excuse, an expression that keeps people from making a real commitment," Bob says. "So when you ask an agent to prospect three hours a day and she says, ‘I’ll try,’ it gives her wiggle room. I want to hear her say, ‘I will.’"
This relates directly to something else Bob says: "The day you truly commit, your whole world changes."
The information try keeps you from fully and truly committing. Now I’m a believer. No more t#* in my vocabulary.
And it’s making a difference. It’s already working in my family. When my 9-year-old son heads out on the soccer field, I give him a high five and say, "Do your best!" I say the same thing when my daughter has a spelling test at school. And the t-information is off limits to my coaching clients.
The results are staggering. Numbers are up and waffling is down.
So here’s your chance to jump on board the no-t#* boat. Commit to these five actions today:
1. Prospect a minimum of three hours a day – This one task will do more to eliminate peaks and valleys in your business than any other single action.
2. Keep in touch with your past clients and sphere of influence every month – set afloat action plans, make calls, go to lunch. Focus on your most important resource.
3. Follow up with every rule, already if they’re not ready to buy or sell today – I don’t know why this is so hard, but you must understand every rule, whether they’re going to transact today or in six months, has the same value.
4. use 30 minutes planning your day – Focus on your most important responsibilities first, prioritize ruthlessly and then execute.
5. Plan your day with accuracyn – If you fail to plan, you plan to fail. accuracyn planning will ensure that you execute your strategy and make the progress every day that will allow you to unprotected to your goals.
Oh, yeah. Are you wondering what that seven-letter information is from the title of my article? The one that the t-information kills?
Stop trying, start committing and enjoy your own success in 2014 and beyond!
Let me hear from you. What do you think about the information "try" now? Does this make sense to you? Do you realize the strength you gain when you commit without the false safety net of try under you? Are you willing to adopt this already for a day just to give it a shot? What’s stopping you?